It seems like I’ve been writing for 3M all through my career. 3M was one of my first clients at BBDO. I wrote ads for their floppy disks (it was a long time ago). Ten years ago, Stude-Becker Advertising and Communications hired me as a contract writer for 3M Petrifilm Plates. A couple summers ago, I wrote for Schermer on a variety of projects for 3M Medical, including this 3M Kindness Matters Anthem Video.