Problem: In 2008, the Legislature provided funding to create “Centers of Excellence” hosted by individual Minnesota State colleges and universities with a responsibility for developing the workforce pipeline in key industries: Agriculture (northern and southern), Energy, Engineering, Healthcare, IT, Manufacturing, and Transportation.
Despite key relationships with industry and faculty, by 2014 there was still a lack of awareness about the existence of the Centers – or how they related to each other.
Solution: Working with The Design Company, I helped develop a brand identity, website and a communications strategy for boosting awareness of the signature work the Centers do around “Engaging Industry. Enhancing Education.
Centers of Excellence 2019 Report to the Legislature
Minnesota State Centers of Excellence website
Inaugural Minnesota State Centers of Excellence Newsletter