2020 Rebranding Campaign A phenomenal organization that serves youth and families in Illinois, Maryland, Minnesota and North Dakota, Nexus needed a consistent name and image for both their employees and the people they help. Working as a contractor for Drive Brand Agency, I collaborated with Jodi Eckes to develop a new brand identify, “Nexus Family Healing, a new tagline, “Restoring Hope. Reshaping Futures, an easy-to-navigate website, and a Vision Manifesto Video
2021 Award-Winning Foster Care Recruitment Campaign Being a foster parent isn’t easy — neither is finding families willing to participate. The recruitment campaign we developed has not only helped Nexus increase their ranks – it garnered a Davey Award for Drive Brand Agency.
2022 Employer Branding Campaign: In a time of severe workforce shortages, Nexus wanted to recruit employees interested in making a real difference in the lives of youth in peril and their families. We helped them develop comprehensive Employee Branding Campaign complete with key messages designed to appeal to target audiences from entry-level youth counselors to licensed clinical directors.